THE
LOWDOWN

Rufescent was founded by
Kristin McIntyre in 2019 after years of perusing through several major cosmetic stores, intentionally searching for the perfect shade of red, only to be faced with very limited and matchless options for women of color.

This ultimately ignited a movement toward self-empowerment. She asked, “where are our reds?” She thought, “we deserve reds too!” Why red you ask? Because it speaks to every single emotion she carries, it’s the highest aura.

Additionally, Kristin spent six years in the fashion industry and fell in love with collectively creating with makeup artists to polish the final look. The pop of the lip, always the most important feature.


Dedication: In the memory of Karyn Washington (For Brown Girls)

“Your light I carry, your legacy I honor. Rest in power.”
#darkskinredlip

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